The Challenge

To develop distributor management training relevant to different markets that could be delivered by internal staff with commercial experience, but no training experience. The training needed to be designed so that non-trainers could deliver a sophisticated workshop, while also taking into account individual market needs.

The Solution

We selected the most important elements of the client’s distributor playbook and developed a range of case studies based on real market challenges. These became the core of the training design and enabled participants to select cases most relevant to their market to ensure immediate business impact.

The Outcome

Participants said they were given tools to help them be more efficient and to enhance their ability to manage distributors in a more holistic fashion—ultimately resulting in increased distributor trust and support for the company’s products.

‘The trainer was a great communicator, supported by very well-organized material. This was an excellent workshop. It enabled us to share our different market experiences and learn tools in line with business needs.’

Distributor management training for commercial teams in a global FMCG company

Please contact Becci or Steven to discuss your needs